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Madica invests $400,000 in Tunisia's Anavid and Morocco's Hypeo AI
Early-stage investor Madica has put $200,000 each into Tunisian CCTV startup Anavid and Moroccan influencer marketing platform Hypeo AI.
By Propel Africa · 2025-10-20
Madica, an Africa-focused early-stage investor, is putting $400,000 into two North African startups, with $200,000 going to each, TechCabal reported on 20 October. The companies are Anavid in Tunisia and Hypeo AI in Morocco.
The two companies
Anavid integrates with existing CCTV systems to detect theft. Hypeo AI is a software-as-a-service startup that automates influencer marketing. Achraf Chabbouh is chief technology officer of Anavid, and Salah Eddine Mimouni is a co-founder of Hypeo AI.
About Madica
Madica is an Africa-focused early-stage investor that targets businesses applying emerging technologies to established sectors. It launched in 2022 as an affiliate of Flourish Ventures. It partners with the African Business Angel Network, which lets its angels co-invest and join fundraising. The network has over 5,000 angels across 37 African countries and the diaspora. With these two additions, Madica's portfolio totals ten startups and $2 million invested.
What founders receive
Startups in the programme get mentorship, an 18-month training programme, immersion trips to local and global tech hubs and access to Madica's global investor network. "The founders we've just welcomed are visionaries," said Emmanuel Adegboye, head of Madica.
At a glance
- Investor: Madica
- Companies: Anavid (Tunisia), Hypeo AI (Morocco)
- Raised: $400,000 in total, $200,000 each
- Round or Type: Early-stage investment
- Co-investor network: African Business Angel Network
- Markets: Tunisia and Morocco
- Key number: Ten startups in Madica's portfolio