News
Gozem attracts Belife Insurance as strategic Series B investor
Francophone super app Gozem has added Belife Insurance as a strategic investor in its Series B, with the insurer's products to be offered through Gozem's app. Amount not disclosed.
By Propel Africa · 2025-12-05
Gozem has added Belife Insurance as a strategic investor in its Series B round, Africa Private Equity News reported on 5 December 2025. Prudential Belife Insurance, known as Belife Insurance, is a pan-African insurer formed after acquiring Prudential's Francophone Africa operations. The amount was not disclosed.
What Gozem does
Gozem is a super app in Francophone Africa. It began in 2018 as a transport app and now offers motorcycle, tricycle and car rides, food and grocery delivery, digital ticketing, vehicle financing and digital financial services. It operates in Togo, Benin, Gabon and Cameroon.
The insurance angle
Belife plans to build insurance products that are delivered through Gozem's app, and it operates in Côte d'Ivoire, Cameroon and Togo. Eddie Ford Brown, CEO and chairman of Belife Insurance, said "insurance should be simple, useful, and accessible." Gozem's chief operating officer, Jean-Martial Moulaud, called Belife's participation in the Series B a strategic partnership that enables Gozem to integrate essential solutions.
At a glance
- Company: Gozem
- Raised: Not disclosed
- Round or Type: Series B
- Investor: Belife Insurance (strategic)
- Founded: 2018
- Markets: Togo, Benin, Gabon, Cameroon
- Belife markets: Côte d'Ivoire, Cameroon, Togo
- Key number: Four countries of operation