Gameball raises undisclosed Pre-Series A from LvlUp Ventures

Gameball has raised a Pre-Series A round from LvlUp Ventures. The investor explained its decision in a post published on 6 August. The amount was not disclosed.

What Gameball does

Gameball offers a loyalty and retention platform for merchants that combines points, referrals, gamification and customer messaging. Its AI agents, called Adam and Sarah, flag churn risk and design loyalty programmes. The platform integrates with Shopify, Klaviyo, Omnisend and Attentive. The company was originally founded in Egypt, and its leadership is Ahmed Khairy as CEO, Ahmed El Assy as CPO and Omar Alfar as CTO.

Company reported traction

Gameball says it has served more than 3,000 businesses and handles more than $14 billion in annualised GMV. It reports net revenue retention of 130% and activity across more than 70 countries. Named enterprise clients include Virgin Megastores, Lebara and U.S. Polo.

Focus markets

The company focuses on the Middle East and North Africa, particularly Gulf markets such as Saudi Arabia and the UAE. Aaron Golbin, General Partner at LvlUp Ventures, said: "We don't view MENA as a separate market". LvlUp says it will support Gameball's US go to market, regional expansion and hiring.

At a glance

• Company: Gameball
• Raised: Not disclosed
• Round: Pre-Series A
• Investors: LvlUp Ventures
• Based in: Originally founded in Egypt
• Markets: MENA, focused on the Gulf
• Key figure: More than 3,000 businesses served