Launch: Startup Essentials is where there are few very crucial things you need to understand before you start thinking of investors and we will go through them here

In Chapter 1 we provide an overview of funding instruments, highlighting advantages and disadvantages of each.

In Chapter 2 we break down the different types of investors that are covered in our guide. We examine 11 types of funders, and present other information about them, including typical funding sizes and the services that each offers in addition to funding.

In Chapter 3 continues on this to discuss, in more specifics, what happens when entrepreneurs approach various types of investors. This includes an overview of the documents different types of funders will expect, the typical phase at which to approach each type of investor, and what to expect in their interactions with the investors.