At present, trade and e-businesses in Africa are facing challenges. However, this will not remain as the status quo for long, as smartphone proliferation increases, data costs decrease and usability improves. Your idea must address the opportunities that this sector provides, (e.g. e-wallets, now commonplace, are an excellent example of bypassing the continent’s challenges around depositing, withdrawing and transferring cash).
Africa represents one of the world’s largest untapped markets. Taking the lead is the success story that of Jumia (Africa’s largest online marketplace) which already has 41000 active merchants in the ecosystem offered over 6.1 million products.